Scott and Amy Grossman make the moving process seamless. Helping a wide array of buyers and sellers in the Denver metro area, they specialize in complex real estate transitions later in life. They’ve earned the right to call themselves “Real Estate Transition Specialists®,” a term they coined.
“There’s really nothing that comes at us that we can’t handle,” Amy says. As a regular part of their service, they do additional coordinating, offer creative solutions to problems, and have a network of specialists to help with situations such as downsizing, estate sales, estate planning, moving and much more. “We try to anticipate what people need so they don’t have to reach out to us first,” Amy says. “At the end, we want clients to feel like they were really taken care of.”
That level of care has resulted in the couple helping buyers and sellers close more than 800 transactions within 12 years. Scott and Amy originally held corporate positions that prepared them for customer service. Scott was the branch manager of a national bank; Amy worked at a mutual fund company. In 2004, when the IT industry began imploding, Amy’s position was eliminated. Her severance package gave her time to decide what to do. She chose real estate. Selling the couple’s own homes had been intriguing to her. She loved spending time online evaluating properties, and owning her own business was very appealing. Scott’s job gave Amy the financial peace of mind to make the leap. In her third year, business was going so well that she felt it was time to expand. Scott left corporate America and joined her, to become the Amy and Scott Grossman Team.
The two work hard to stay in touch with past clients. Conscientious about not inundating people with emails, they send a few each year with useful information and events. They also send cards and mailers and periodically call clients they haven’t spoken with for a while. They host an annual event at Windsor Gardens, their niche community, for clients still living there; as well as coffee talks and happy hours. Scott and Amy attract people who need more help when putting their home on the market, so they either bring people in to declutter or instruct the clients themselves, working room to room. If they’re contacted early enough, they advise sellers on things such as paint, carpeting, remodeling, and whether current market conditions necessitate it. They work with companies that help clients pack and move, plot floor plans and do whatever needs doing. “It’s part of our service to coordinate with the vendors so we can get the home on the market,” Amy says.
When the property is ready, The Grossman Team puts their customized marketing plan into action. It always includes professional photography and extensive internet exposure, but additionally, a customized plan may include virtual floor plans, 3D online tours, drone photos and cinematic tours, as well as open houses, Just Listed cards to the neighborhood, strategic marketing practices for showings, broker opens, and possibly circle marketing, which is reaching out to neighbors within a 100–200 home radius. Scott and Amy implement the plan they feel best dovetails with the seller’s wants and needs, then monitor things closely on an ongoing basis and adjust as needed.
The process is extremely rewarding for the team. The nature of what they do attracts complex situations, whether clients are trying to get into a house before their kids start school, those downsizing into low maintenance or 55+ communities, or helping families who have lost a loved one.
Their careers and their kids keep them busy, but Scott and Amy still find time to give back, particularly to the Jewish community and the nonprofits that sponsor their kids’ sports activities. Scott recently completed his one-year term as Denver Metro Association of REALTORS® Chairman, a board with over 7,000 Realtor® members, the largest board in Colorado. To relax, they like to ski, vacation, and go out to dinner and the movies.
The Grossmans are expanding into luxury listings and focusing more on their signature creativity and marketing. One thing is clear: Scott and Amy are the right professionals for any situation.